I think of my Aegis Aro Svelte as a Caterham (or possibly a Lotus). Lots of carbon fibre, not as well known, handmade and often times purchased and built as a frame-up.

I tend to think of my K2 OzM as a Lamborghini LM200. Fairly exotic but not really seen often, produced in limited numbers, contraversial and sprinkled with gizmos and doo-dads originally built to military spec that some like and others hate (SmartShock uses technology originally designed for naval carrier aircraft landing struts).