I mostly favor horse names.
Bikes I have now:
Bridgestone RB-T - alternately known as Gertie and Rocinante
Bianchi Alfana - Shadowfax
(unpainted) Litespeed Classic - still unnamed. "Silver", as in the Lone Ranger, just doesn't get it.
Bikes I no longer have:
Brown Schwinn Continental - retroactively named Sheldon...
Trek 400 Elance' - Bucephalus
Naming my bikes is an ordeal. Usually the name comes to me during a too-long summer ride when I'm semi-delirious with heat and dehydration.