I think Adriano is talking about the price of White Industry's pedals. I think that pair of pedals are gonna be nice. Bare shield bearing with axle showing ... very exotic. If GR-9 is like a work horse, WI pedal is like a stallion ... in an gold-plated horse trailer and a group of trainers to go with it.
... But that doesn't mean I won't ride it. If I find it second-hand at 10th of the original price, I might pick it up.