SRAM docs state what they use is Gleitmo, (although not which version of it).
I've never seen Campy, Shimano, or KMC docs specifying what they use, although it seems like the same thing...but...

Last week I cleaned both a Campy chain, and a SRAM chain, using Simple Green in my ultrasonic cleaner.
Both were getting their first cleaning since new, and both had a couple hundred miles on them.
The Campy chain took about *three* times as long in the cleaner to get all the gunk off.
Whatever Campy is using is *tenacious*!