He was sheperded into madrid because his team sponsors want to make money off of him. If HTC, Scott, etc. could not make money off of the athleates on the team, they wouldnt be sponsoring him. If Cavendish feels like he is being unfairly treated by his team, it has nothing to do with the team orders being on to help him. They make more money off of a Cavendish win, so they will get him the win.