Oh yeah when I've taken it out into the city people do notice me more because most haven't seen a light this bright running around.

Best part about the light is when I was riding along Chicago lake front at night. Couples would be out in the sand making out or doing other things and because my light is mounted on my helmet all of then thought I was a cop and would immdiately stop. That type of humor just doesn't get old. Kept me laughing all night.