Thread: The "Fit" Trend
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Old 10-12-10 | 09:13 AM
  #23  
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merlinextraligh
pan y agua
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Joined: Aug 2005
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From: Jacksonville

Bikes: Willier Zero 7; Merlin Extralight; Calfee Dragonfly tandem, Calfee Adventure tandem; Cervelo P2; Motebecane Ti Fly 29er; Motebecanne Phantom Cross; Schwinn Paramount Track bike

The more I think about this, I think there's definitely a viable business model here. All LBS's these days struggle with the problem of people using there time and inventory to test ride bikes, and then going off and buying them on line.

For LBS's to survive, they have to do something to add value that people will pay for. Professional fitting can be one of those things.

So for everyone who wants to buy a high end bike, you offer a professional fitting. The customer gets all their measurements, and then can begin test riding bikes that will likely meet there needs with a much better knowledge base (i.e do I want a bike with a tall head tube, or a short head tube, etc.)

As part of the package, the customer would get the shop's time to set up with the right fit any bike the customer wants to test ride.

If the customer buys from the LBS, they get the new bike set up precisely to the fit by the LBS.

If the customer chooses to buy on line, the customer gets the information to spec it themselves.

Either way, the LBS gets compensated for their time and expertise, and the customer gets valuable information and assistance.

Priced, and marketed correctly, I think this may be one way for LBS's to prosper in an internet driven world.
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Last edited by merlinextraligh; 10-12-10 at 09:19 AM.
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