^ that's why I said priced and marketed correctly.
Th shop in question clearly didn't succeed with the OP.
I think though if a shop really does have substantial expertise, and can explain the value of that expertise, they have something that they should be able to sell , and package in a manner that works for the shop and customers.
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You could fall off a cliff and die.
You could get lost and die.
You could hit a tree and die.
OR YOU COULD STAY HOME AND FALL OFF THE COUCH AND DIE.