Originally Posted by
bonz50
please explain how you can spend all this time for a test ride (as some have suggested) and make money? after purchase, clearly a market to be had... multi-brand dealers that have say 3-4 brands you want to try, this is an all-day affair for a mechanic and a sales guy... for a "maybe" sale... i get the argument for both sides, I just wanna see some ideas about how to make it work for you instead of against you (as a dealer)
Say you charge $200. If the rep spends 4-6 hours average, you're getting $35-50 an hour, which I'm betting is above what an LBS mechanic generates in revenue per hour wrenching. Also, you'll still make money on sales.
Price it so you don't lose money on customers who end up buying nothing, and make money on the ones that value your sevice enough to buy from you at a bit higher than internet price.