Originally Posted by
StanSeven
Since aesthetics are important to you< I would go with the Zipps. They do look the best, they marginally are the most aero (regardless of how much people believe the Zipp claims, they do spent a lot in R&D of their wheels), and they have the wider rims that Shimano does not have.
+1 from me, I have a set and they look awesome. They also ride fantastically well. I think that with Zipp you have to get your head around the fact that they are overpriced in comparison with the competition. I have a set of 303s also. I know I could probably get the same performance cheaper but I like Zipps and am prepared to pay the price.