Normally I think Adriano is just a hater, but I'm kind of inclined to agree. Most bike thieves steal bikes based on which is the easiest to steal, so tape is unlikely to deter them. As far as keeping your bike in showroom condition? I suppose to each their own. I think my Madison looks beautiful as well, but I bought it to ride it and love it. Eventually it will acquire scads more scratches and dings that it currently has. While it won't look pristine, I imagine it will still look beautiful--just well loved.