I've never really understood this, as worded, but I think I know what everyone's getting at when they say it. Anyone else want to take a crack at this line?

There's an inherent comparison here, right? Scheels send their profits "elsewhere", but they still serve and employ members of the community. Many more members than the LBS does... And supporting your LBS's profits is different somehow?

Just make the money go round, it's good for the economy.