Ok cool, so it looks like I should build my own. I've never done that before but I've always wanted to. So all I would need are rims, nipples, spokes, hubs, and tools.
As far as hubs go, are there options somewhere between Ultegra/Deore XT and Phil Wood? CK and Phil Wood are pretty bling, maybe a little too bling. Not trying to be cheap, but I also don't need a Ferrari.