I found a book in the library yesterday.

"no hands,the rise and fall of the schwinn bicycle company,and american institution"
by judith crown and glenn coleman

very enlightning.it would seem the days of selling the schwinn name in dept stores has come full circle,as thats how they started. it also would seem like they were responsable for their own downfall.a great read overall.

october 1973 "this is hardley a good time to start promoting dirtbiking and stunt riding,which do involve increased risk of injury to the rider." ray burch,schwinn exec.

they were scared to jump on the train that was BMX and mountain bike that they set in motion with the stingray! they were the pen of their own demise! in hind sit,someone should go kick ol ray in the nuts for that thinking!