Originally Posted by spanky4x4
october 1973 "this is hardley a good time to start promoting dirtbiking and stunt riding,which do involve increased risk of injury to the rider." ray burch,schwinn exec.
they were scared to jump on the train that was BMX and mountain bike that they set in motion with the stingray! they were the pen of their own demise! in hind sit,someone should go kick ol ray in the nuts for that thinking!
It's just another case of a large corporation losing touch with market dynamics. Look around and see it (by the victims' absence) almost everywhere.
Never owned a Schwinn myself, but I've outridden plenty of them.
I'll leave you nostalgians to simmer in the juices of "what once was in Chicago/Waterford". My preferred marque can boast of a few glory years on the European tour before they were overtaken.
