OK, you know you're a bike mechanic newbie when...
I have a crank puller. It came in the tool kit I recently bought, I just didn't know what it was. So now I have the cranks off, but I'm SURE I don't have the right tool to get the bottom bracket open. The square spindles on the BB spin A LOT rougher without the leverage of the crankarms, so it looks like a trip to the LBS is needed.
DiegoFrogs: I thought about embracing the orangeness of the frame, but in the end beauty is in the eye of the beholder and the pumpkin color just wasn't doing it for me.