Originally Posted by USAZorro
In this case, I think it was some of both. The Japanese were able to win on price, but Schwinn was a bit behind the curve with realizing lightweights were superceding their old bread and butter - the heavy, indestructible battle-tanks.
Agreed.
I just get a little tired of some of the attacks on Schwinn as if they're bad guys who deserve ridicule... usually by people too young to remember when Schwinn was a great company.
I still remember getting my first Schwinn more than forty years ago. It was a great bike... reliable, comfortable and fast enough to keep me happy. I wish I had it now.