Yeah, that's reflective bar tape! The Auction Site We Do Not Name Aloud has it, search for F.U.B.A.R. reflective. The other reflective stuff is Reflexite V82 from night-gear.com.



Reflecto-Bike before getting plastered with Reflexite V82. Featuring the Nova BULL rear strobe and Bontrager bar-end lights in this photo. Also note how the red reflective tape reflects well from this angle, whereas the plastic cube-corner DOT reflectors on the trunk bag do not.



Reflecto-Bike before/after the full Reflexite mummification.





Comparison photo, mainly demonstrating the fallacy of NiteRider's claim that the Cherry Bomb serves as a reflector.




Comparison photo, mainly demonstrating that plastic cube-corner reflectors don't reflect appreciably from really severe angles, whereas reflective tape does.




Jacket with a bunch of iron-on reflective material. Also, reflective tire sidewalls.