Not likely. Their business model is to appeal to the average cyclist who rides occasionally, but wants something to both keep them "connected" to the sport due to the fact their lives are too busy to ride. Given this, then would you: a) tell your subscriber how hard it is to actually become a strong cyclist or: b) provide simple, albeit dumb fitness tips that they can digest as possible given their lives.

Seriously - it is the same crap as Running, Backpacking etc...

As for equipment reviews - you are being paid by the Company's whose products you review. No one, I repeat, no one who is based on an advertising model provides honest feedback in equipment reviews. But in their defense, unlike electronics etc... bike equipment is highly personal, and dependent on the rider's ability to fit in with the equipment. Equipment reviews are not exactly going to be useful anyways.

I have always felt that a magazine that provides some sort of report for both product defect rates, returns, recalls would be much more insightful than telling me that the bike takes off like a rocket. They also do not do bike reviews justice as all too often, they will describe the ride quality of one frame versus another, and almost completely ignore the impact of component differences. But again, the average cyclist is almost ignorant of components, except maybe knowing at a very high level the Shimano hierarchy.

As for the other mags -again - they are more celebrations of the sport rather than magazines in the traditional, journalistic sense.

However, in today's day and age of the internet, you do have to wonder where their business model is eventually heading.