Old 11-17-10 | 02:02 AM
  #104  
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Bob Dopolina
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Originally Posted by 2ndGen
Shimano's next upgrade will be Dura-Ace 8000. 7900 was just a "holdover".
They're just waiting for Campy & SRAM to blow their loads first,
This needs some 'esplainin'.

Campagnolo is running at capacity and selling everything they can make. What's to blow?
Sram is eating into Shimano's OE and aftermarket sales at an alarming rate. What bad move could they possibley be planning next?

Originally Posted by 2ndGen
then, as usual, they'll introduce a simple clean system that will just do what cyclists want and need from a groupset...perform flawlessly.
Clean? They were the last to get gear cables out of the way. They failed when they tried to add carbon to their lineup (and wisely went back to their strength - which is alloy) and the first iteration of 7900 was panned across the board. They have been floundering with their flagship product since Campagnolo went 11 spd.

What they have done with Ultegra and 105 is certainly a step in the right direction. Those groups look pretty nice and probably function very well. This is good news for Shimano fans.

Originally Posted by 2ndGen
Electronic shifting?

Why?

I almost feel like it's a gimmick to distract us from what's coming down the pike.
If it's a gimmick it is a VERY expensive one!

As I said before, Shimano was backed into a corner and had to make a move. All they had ready was Di2 so that was the move. I'm sure it has been a huge loss for them and I'm equally sure they wish that they had had another option at the time, but they didn't.

Not to worry, it is still Shimano's game to loose but other players are entering the market and everyone is out for a piece of their pie. The next few product cycles should be interesting.
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