I just lucked in to a special holiday deal on the Bike Brightz, almost 50% off. (9.99 each) I had been thinking about getting these for a while. I hadn't been in any big hurry because I had a Down Low Glow. A couple of weeks ago I fried my DLG battery, so I needed to get something for side visibility. Another battery for my DLG would have run me about 65 bucks. At full price, the BIke Brightz would have saved me twenty dollars, at half price, it was as they say "An offer I couldn't refuse."