The LBS I no longer frequent charges $1.65/spoke for basic spokes plus $65 a wheel build cost. Another "high end" shop charges $1.45/spoke plus $80 to build. My Mennonite bike shop charges me his cost for the spoke + $35 for a build. He just procured a very nice Park truing stand for me for the price of getting 2 wheels built so, I'll be learning myself.