Originally Posted by
Seattle Forrest
Conforming to the no-logo mind set.
I don't understand how the decals would diminish your experience of riding a bike, except for an insignificant weight/aero thing. When you're in motion, enjoying your bike as a bike, you shouldn't be looking at the frame or saddle bag or whatnot; eyes on the road. I enjoy "playing with" inertia and gravity, challenging myself to climb the steepest hills around, flying down the other side, navigating hair pin turns, etc. Decals and branding are irrelevant. I get the impression that working as hard as people are talking about to live up to the no-logo ideal is the mirror image of (ie the same type of obsessiveness as) people who only buy a bike because of its brand.