Milremo was the house brand created in 1957 for Andre Bertin's and Ron Kitching's part distribution companies. It was a contraction of MILan-san REMO, the early spring classic race. The parts were intended as affordbale alternatives to the big brand names, which often manufactured the parts. The brand survived up to about the mid-1980s.

Edit: Oops! ColonelJLloyd posted as I was typing. Sorry for the duplication.