It's gotta to be fantastically expensive... they don't quote a price up-front and it has "hipster-ish" people in the ads. I'm surprised there isn't a bottle opener and a 15mm wrench built into the friggin' thing. I love the photo of the kid with the horrible 'stache in the bush with a few logs on his rack... LOL I'm sure he used a bedazzled axe on his fakerjack expedition. Oh of course it comes in a wide selection of horrible colours.

This rack weighs 1.6kg, that's more than 3lbs. WTF? VO's stainless porteur rack only weighs 1.07kg. It's not quite as big, mind you, but at least you're left with usable handlebars after you install the rack.