I've heard good thing about their road bikes and they're mountain bikes get awards for being well priced. These award come from british cycling magazing so I would imagne they have a vested interest in supporting a british cyclist. Nothing with that if you also consider a cycling magazine's views are based on advertising revenue.

Having said that, I've met a bunch of riders with various Boardman bikes and they all said "the bike was very good", and some of them said ".. but you have to go thru the assembly process again like you would with a BD bike" because they're sold from 'a funny place'.

I have a preference to not have someone's name on my bike, but I do like they're mainly black with a dash of yellow... very appealing. If they got rid of the name (not happening) and sold them at proper LBSs, I'd be more likely to buy one.