Exactly! The idea behind energy-bars and drinks is they use an optimised carb-mix for quickest digestion and absorption. Using malto-dextrin is a common practice as it's simple glucose molecules weakly tied together like an ammo belt. This reduces osmolarity and lets more calorie/hr get through your stomach into the intestines (gastic emptying rate). If you want to do long rides at TT-speeds, you'll be burning mostly glycogen and need as much carb replenishment as fast as possible. In this case, an energy-drink is the way to go for 250-300 cal/hr.

If you're doing more leisurely pace, the slower rate of digestion & absorption (100-150 cal/hr) of figs will be fine to ward off the bonk. Heck on long +100-mile rides, I'll bring along leftover pizza, PB&J sandwiches and stop off at taco-stands for bean-burritos.