The study is fine and dandy, but nothing in there that's not already known. From biology, its been known for quite an long time that a mammal's brain/eye combo is attracted by motion; that's how predators notice prey. And the prey avoids detection by staying motionless. A good exception is a heard of prey - when the heard is all moving its tough to focus on one animal (ever seen a herd of zebra on the move and try to pick out just one?). Same concepts apply to a moving bicycle(s) or a blinking light(S).

Also note that at night in low ambient lighting most colors appear to be shades of gray, not true colors. Unless there's a light shining directly on it, that neon yellow won't look like anything more than a light gray color. Refletcive material will reflect some of the ambient light giving some indication of your presence.

Wearing bright colors and lights to excess during the day gets a little odd. I don't want to be rolling down the road looking like a clown who lost his circus.