You know something's wrong when fellow cyclists look at you strange when you tell them you commute by bike. While they're buying trainer stands and stationary bikes, we're out commuting in sub-freezing weather. They drive hours to do hill intervals. We look at cargo bikes and cro-moly.
It's a completely different mindset, but it's still cycling. I think the majority of cyclists aren't even aware that non-hobby cycling can be just as much fun, and can really change their lives.
In an ideal world, maybe we could get everyone to understand the benefits, but the truth is 99% of people who ride bikes do it as a hobby, even if it's a serious hobby.