I hope they do the group thing too. They could learn a thing or two from the folks at Ride the Rockies.

"Group Entries:
If you're planning to ride with friends or family, you may apply as a group up to ten people. If the group is selected, everyone in the group will be accepted."

and

"Lottery Amendment:
NEW! Beginning in 2011 a weighted lottery system will go into effect. This system gives applicants who have had the misfortune of never being selected or rarely being selected a greater chance/opportunity to eventually experience the wonders of Ride The Rockies."