It is a BSO, bicycle shaped object, junk food equivalent,
but at least It wont be stripped while its locked to a sign post,
because every part of it is un valuable.

I note a trend over the years to buy a name brand ,and sell just the name.

Mongoose and Schwinn did that ..
Jumping on the fixie trend,
I think they sell a single speed now, less crap to go wrong.
But it's still not a locally owned business .