Apex is more tested than people think, I noticed its incredibly similar to first generation Rival, especially the shifters, wouldn't be surprised if thats what it is. Bike is great, Assume 200 bucks off is a great deal and they should be able to do that, but the manager needs to talk to the sales guy about saying stuff like that. But you will be really happy with that bike.
As far as the allez vs. secteur argument, the new Allez Comp really is an amazing bike and fast as all get out but it depends on what your end goal is, if you are looking to ride to get fit and just have fun and do some club races and fast group rides, it will work great with the secteur, if you are looking for a bike that will be a great entry level budget racer, go for the allez. Thats all i can really say. pick the one that works the best for you.