That is because Harley doesn't make motorcycles for profit these days -it's just a background operation to fuel their merchandising. At one time they used to race to fuel sales. Now they don't race and instead build motorcycles to fuel merchandising. Pretty soon they'll even stop doing that and keep cardboard cut-outs of motorcycles in their dealerships..err..merchandise outlets after they are moved to the shopping malls.
It's a good business if you can get into it.