Originally Posted by
Amesja
That is because Harley doesn't make motorcycles for profit these days -it's just a background operation to fuel their merchandising. At one time they used to race to fuel sales. Now they don't race and instead build motorcycles to fuel merchandising. Pretty soon they'll even stop doing that and keep cardboard cut-outs of motorcycles in their <s>dealerships</s> merchandise outlets after they are moved to the shopping malls.
It's a good business if you can get into it.
that may have been a satire, but i have in fact seen a harley "dealer" in the mall.
i agree with you though. it is a great business model. harley has perfected it and john deere is right behind them. it both cases they are selling their brand, not a "product" (and this includes their whole goods business)
i am actually surprised that we have not seen apple fall in line. (they already have the branding established)