I've been working at a bike shop now for a couple weeks, and I'm looking for way to increase the shop's business. I'm putting up a clearance table, and put I've up flyers for stuff on sale. But I need ways to get people into the shop, at relatively low cost. Do you guys have any ideas? The people we would attract will most likely be older folks, families, beginner MTBers, and middle of the beginner road cyclists. I'm thinking maybe a bike rodeo with giveaways and BBQ might work, a moonlight ride, a family ride, and a MTB race series. The shop used to have a MTB race series, and every year we get tons of people from all over the state asking when we are going to do it again, so I think it is time.