FWIW, i've done a lot of reading on this same issue, and i'm 90% about to go with Souls. Plan is to sell off my current wheels and get a S2.0 & a C5.0 set.

I wanted to go very light, but it seems like there's a cutoff around 1330g where you have to start doing a custom build or getting like magnesium rims.

I think the S2.0 Max looks great, but it's over 200g heavier for just the look of the bladed spokes...so i'll probably pass.

I've never heard of Rol, but i'm gonna browse there now.