Bicycle wheel warehouse has better deals than that velomine site. They let you choose your options for spokes, nipple and hub colors/type, and for formula hubs they have loose vs sealed bearing hubs.
cxp33s: http://www.bicyclewheelwarehouse.com...m/prod_60.html
OPs: http://www.bicyclewheelwarehouse.com...m/prod_59.html