Surprisingly, it's been a better than you might expect period for bike shops over the last couple of years, so it should be no further surprise that bike shops won't haggle much. Last year there was a period of up to three months when the most popular models had sold out even from the manufacturers.

However, you'll still get a bargain if you're prepared to take a 2010 model; probably aluminium frame, carbon forks and, probably, 9-speed 105. And yes, I can spell aluminium ;-)