Originally Posted by alanbikehouston
And this is EXACTLY the type of bike Target should sell. When the bike comes out of the box, all the clerk needs to do is put on the front wheel, and maybe the handlebars. Put in air. Ready to go. If discount stores would sell sturdy one speed bikes, with coaster brakes, and NO other bike, they would be doing their customers a real favor. But, Target customers are also buying "dual suspension" bikes put together by a guy whose "regular" job is unpacking boxes. Very scary.
Agreed. There's not much to screw up on a singlespeed cruiser and it's likely the manufacturers won't have drastically cut corners building it so the quality of the bike is likely to be higher because the production overheads will be lower. On the other hand, buying a "full-suspension mountain bike" from Target is akin to buying a filet mignon from McDonald's.