I don't like assigning inanimate objects names, it just creeps me out. Aside from calling it by it's model exactly, I simply use a shorter renditions of the company assigned names for my bikes. For example my bianchi pista concept = pcept; leader LD-727TR = 727; cannondale track = cdale track (cdale is there to prevent any mix up of merit with the fuji).
Only what I call my cinelli vigorelli, breaks the mold; I call it the magica, after a decal on its top tube.