Did a couple of searches but couldn't find any real solid information on wheel comparisons. So here's the deal - fairly new to bike riding but I recently just splurged on a Madone 3.1. Love the bike, acceleration but I'm curious about the wheels.

I understand that they are a Bontrager approved wheelset - If I wanted to upgrade them- how do i know if one wheelset is better than the one I have?

Is it based on weight? Hubs? material? Just opinion?

Currently, I want to jump on those chinese carbon wheels I have a budget of like 500-800 in terms of wheel budget...