I'm on the same Race Face BB on one bike with Enduro bearings popped in, and a full Enduro BB and bearing setup on the other. Total cost less than the King even at a decent deal, and both are 5+ years old, still running unbelievably smooth.

Unless you just want the blingy colors (and there isn't anything particularly wrong with that) then just get a nice bb and pop in new bearings when you need. Contrary to what most of them say, it's actually pretty easy to do, rather than tossing it and buying new. Of if you just like the warm fuzzy of where/how they are manufactured, or just have money burning a hole in your pocket.

http://www.enduroforkseals.com/index.html

I say all that as someone who has some (and likes them very much) CK stuff.