Hub clarification:
Rather than start a new hub thread (there are about infinity+1 already) i figured id tack this noobish question onto this thread:

everyone says "formula" hubs are the best bang for the buck (not including top-shelf, cash-money hubs). Poking around online, all of the mid-range and up wheel-sellers stock wheels with formula hubs, some are branded ones: origin8 formula, bianchi formula, etc. others just specify "formula".

is there are difference? are these just co-branded? is formula used as a standard? is any formula hub just as good as the other?
clarifying this would be really helpful in my quest for a lightish, not obnoxious, smooth rolling, but not-too-pricey wheel. Im looking for something just a bit better than decent, the wheelset that is as good as you can get before popping up into the $300 (on sale, deal of the year) range.

all right, thats it. hit me!