Pretty much. With a new wheelset he would lose some rotational weight, possibly a more aero wheel, and depending on which wheelset he goes with a much stiffer wheel.

OP you might also want to consider a custom built set from a wheelbuilder. Theres many out there that are willing to work with you and talk you through which is the right wheel for you. Thats one thing you wont get with a factory built set, something specifically for you. For the budget you have you could go with Kinlin XR270's, Alchemy Hubs, CXRay spokes and come in pretty light still.

Depending on your weight OP.

@pgjackson. Have you tried any other wheels than the ones that came on your fuji or the forte titans ? It wouldn't be fair to pass judgement unless youve tried any of the wheels the OP is talking about. it is cheaper to lose 5lbs but losing a whole pound in rotational weight off the wheels will make the bike feel faster. It will spin up faster and be easier to climb with. if you have a chance demo a nicer set of wheels I would do it. I thought the Forte Titans were great till I tried out a set of nicer wheels. Now im hooked and also broke. Im a bit of a wheel ***** though, at one time I had 4 sets of wheels for my car. Still dreaming of some 404's but thats down the line. Ive decided i'll make that my cat 3 reward.