Don't shop at REI much anymore. I've been a member for 25 years or so - dating back to my younger days when backpacking was something I enjoyed. Nowaadays, for cycling gear, I find their goods to be generally overpriced (even considering the dividend). So I was VERY surprised when I went into the Boise store with my wife yesterday... She scored a pair of women's bike shorts for $6.94 (marked down - twice - from 34.97)! She also found bike shorts for our daughter for just under $15 (down from $49)...
I guess there are two morals to this story: One, REI isn't necessarily as expensive as I'd thought... And, two - I ought to take my wife with me to shop for bike stuff more often!