Right, and what makes the others any different, such as Cervelo, Willier, De Rosa, and such? Oh let me guess, the only logical answer is because they aren't Trek, Giant, Scott, Specialized, and Cannondale. To each their own, and opinions are like assho...well, you get the idea, you just need to wipe yours.
C'mon dude. You know it's no good if someone else recognizes the name........... Besides, brand name stickers weigh more.