discard emotion
eliminate immediacy
test ride them all

also we don't know anything about you; your fitness level; age; height; weight or intended routes and cycling durations. maybe you would be better off with drop bars? with a quick glance they all look the same to me so whichever one you like best should be fine. like marriage we can only make the best judgment based on information we have on hand. it's not likely to be your last bike. those are all amazing brands