Can you imagine making a webpage and everything? Talk about how they had bought the rights to the name and show pictures of CNC milling machines and a couple of NOS crankrings rolling out of a computerized parts printer. Have product listings for everything and prices. Of course this would be a new company in China so make fairly stuffy English with a few (but not too many) Engrish mistakes or odd turns of phrase. Maybe a link to Sturmey-Archer and talk about how they had partnered to produce out-of-production parts for older hubs. If one wanted to spend a few hours writing it all up it would make an almost believable hoax.
The crazy thing is with today's micro-machining capabilities it is almost possible if one could only negotiate the rights to do it legally. It almost COULD be true if the E3S craze got any more heated up. Maybe it is time for such a company to sprout up in China and start making reproduction parts like this. It has happened for other products.
Plus I think Black Heron inc. would be an awesome name!