Lets just call every flippin thing a "lifestyle". Brakeless is a lifestyle now? Is helmetless a lifestyle too? I guess I rep the "underwearer lifestyle".

The whole "lifestyle" movement is such a fascade created by marketing reps. Make it a lifestyle and you'll be able to sell official lifestyle hats, shirts, pants, bike parts, stickers, breakfast cereal, bubble gum, condoms and on... Geeze, even the "anti-corporate-vegan-anarchy-PETA-lifestyle" has its own clothing line, shopping center and member club.

Having said that if its free I'll watch it because I like bikes.