sounds about right, the "s-works" logo requires you to be a specialty dealer, and adds significant price increase to frames that are otherwise the same. Even if it is built with mostly stock parts, the fact that they had to be bought individualy due to the s-works only being available as a frame set, thus they spent more on the parts than what a complete with the same parts would cost. Would I pay it, no, is it close to the suggested retail for that frame and all those parts, ya pretty close.
-Connor